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This website has the following on the homepage, "We are a BAFE certified company and all our technicians are BAFE registered, conforming to standards required in BS 5306 and BS 5839." Our analyzers viewed that the web page also said " We are a Member company with The British Fire Consortium." The Website also said " We are BSI registered, conforming to standards in conjuction with BS EN ISO 90012000. Quality Assured from Avon Extinguishers. We are not the cheapest, but you can expect quality equipment backed by good, old fashioned knowledge to support your Fire Safety requirements." The website's header had avon extinguishers as the most important search term. It is followed by avonextinguish, avonextinguisher, and avon extinguisher which isn't as ranked as highly as avon extinguishers. The next words they uses is fire. fire extinguishers was included and might not be seen by search crawlers.